Writing great web content is harder than it looks – find out how to do it right.
If you write your own web content, there’s a lot you need to know to do it successfully. You can’t write your web content as if it were print because people read differently online and have different goals. They may even read it on a tiny device. Web content gives us a lot to consider, including writing style, writing design, and ensuring your content is found and shared. This workshop will give you the knowledge you need to write effective and dynamic web content that your readers will easily understand and enjoy – even on a mobile phone!
Learning Outcomes:
You will improve your writing skill-set through practical exercises and group discussions in the key areas listed below:
Writing for the web, including using active voice, concise structure and plain language style
Designing your writing so it’s easy to read and understand, including fonts, colours, spacing, links, word length and more
Writing with search engine optimisation in mind (as you want your content to be found, shared and even get sales)
Meeting your accessibility requirements so everyone can access your content easily (e.g. making your content mobile-friendly and easier for people with visual impairments).
Format:
This is a workshop for beginner web writers looking to engage more effectively with their audience.
About Kylee:
Kylee Bristow is a communications specialist, editor and trainer. In her business, Lexi Communications, she provides training and resources for busy writers, and hosts the annual Queensland Business Writers Conference. Kylee also works as a print and web editor for government and corporate agencies.
FAQs
Are there ID or minimum age requirements to enter the event?
Unless otherwise stated, Queensland Writers Centre workshops and events are suitable for participants aged 16 years and over. If you are under 18 years of age, please check with us for suitability before purchasing a ticket.
Membership will be confirmed on arrival, in the event it isn't current, membership will need to be arranged.
What are my transport/parking options for getting to and from the event?
Information on getting to the State Library of Queensland can be found here.
What can I bring into the event?
You can bring either pen and paper or a laptop along with you to write with. If you do bring a laptop, please remember to bring a power adaptor if necessary.
Will this event be live streamed?
Queensland Writers Centre aims to provide material to its membership regardless of where they reside within Queensland by live streaming some events. Attendees may be broadcast periodically throughout the event as recording takes place. If you wish not to be filmed, let staff know prior to the event.
How can I contact the organiser with any questions?
You can contact us by phone on 07 3842 9922 or email us at admin@qldwriters.org.au
What's the refund policy?
If Queensland Writers Centre cancels an event, we will try to reschedule it for a later date. If we cannot reschedule the event, or if you are unable to attend on the amended date, your payment will be refunded in full.
Except in special circumstances, if you cancel a booking for, or are unable to attend an event, workshop, seminar, or course, Queensland Writers Centre cannot provide a refund. You can contact us to discuss your situation on 07 3842 9922 or email us at admin@qldwriters.org.au
Terms and Conditions
All information is correct at the time of publication. We reserve the right to make changes to the advertised program information (including course content and tutors), but if this occurs, we will try to provide as much notice as possible.
We expect that all participants will behave respectfully and professionally towards their tutor and fellow students. We reserve the right to remove anyone who behaves in an aggressive or disruptive manner. If a participant is asked to leave the class on this basis, we will not offer a refund.
We cannot accept responsibility for any loss, damage or expense sustained by students as a result of an event or circumstance whether arising from natural cause, human agency or beyond our control otherwise.